Young Road Safety Ambassadors

Titre traduit en anglais

Young Road Safety Ambassadors

Film: Durée en minutes

3 minutes

Description du produit

Malaysia loses more than 6000 lives on road and road traffic crash is considered among the top killers of the population. Thus is a leading cause of death for all types of occupational workers through commuting crash. There is a vital need to change adult behaviour from unsafe to safe road safety behaviour towards addressing this road crash and death pandemic. However it’s a challenge to change an adult behaviour. Thus investing on the young children who are future adult road users is one way to make sure we don’t face similar problem in future. Also this initiative is special as it produces Young Road Safety Ambassadors who not only will be a safe road user in future but are tasked to change their immediate family members towards a safe road user. As such this young children are called as Young Road Safety Ambassadors. [nbsp]

Objectif et finalité

There are few main safety messages crossed over to the target group (Adult Motorcycle Riders and Young Children Pillion Riders) of this safety initiative. They are:

1. Empower the Adult Motorcycle Rider and Young Children Pillion Riders on the risk of using motorcycle.
2. Empower the Adult Motorcycle Rider and Young Children Pillion Riders on how to mitigate or reduce their risk while travelling using a motorcycle.
3. Empower the Adult Motorcycle Rider and Young Children Pillion Riders on the need to protect their head from head injuries due to road crashes.
4. Empower the Adult Motorcycle Rider and Young Children Pillion Riders on the importance of choosing the appropriate size helmet, proper wearing and using a standard safety helmet.

Adult Motorcycle Rider and Young Children Pillion Riders

Prix gagnés

Prince Michael International Road Safety Award (UK) 2017

Coordonnées de l'éditeur / de la société de production

Safe Kids Malaysia Universiti Putra Malaysia
Department of Community Health, Faculty of Medicine and Health Sciences - Universiti Putra Malaysia , Malaysia-43400 Serdang, Selangor
60397692398 - 6013382200060389450151 kulan@upm.edu.my http://www.medic.upm.edu.my/industry_and_community_relations/community/safe_kids_malaysia-4591