貪生怕死 先係man
Titre traduit en anglais
Fear of Death
Film: Durée en minutes
33 seconds minutes
Description du produit
We collaborated with the award-winning creative and film director Ms Elaine Chow, together we have created a 33”s film called “Fear of death”.[nbsp] The film redefines what masculinity is in a light-hearted and humorous way, bringing in the single-minded message that masculinity is not defined by how “dare” you are. On the contrary, it is defined by the fear you have when facing the potential risk at work, one should crave for life instead of braving death, and should be responsible for yourself and your loved one.[nbsp] [nbsp]
Mr Chapman To, Hong Kong renowned and award-winning actor, played as the construction worker in the film. The Director of Photography is Mr Kwan Pung-Leung who has been participated in numerous popular and acclaimed films such as “In the mood for love”, “2046” and won Best Cinematography in Hong Kong Film award.
The film was debuted in November 2018 across television station, YouTube, Facebook and the cinemas as well as our website as part of the construction safety campaign.[nbsp] According to the statistics from “admanGo Hong Kong” which is a market leader in the provision of advertising monitoring service in Hong Kong, the video campaign received high ratings.[nbsp] The film has massive reach of the audience, over 4.2 million people, representing 65% of the category population of 6.5 million have viewed the film for at least one time during the 3-week TVC campaign.
Falling from height is the leading cause of the work-related death in the construction industry in Hong Kong and probably in the world.[nbsp] This video is to get across this important message of “hook up” properly, and to protect your family is to work safe and return home safe.
This single-minded message made it easier and more intuitive for the target audience to discern the key message (crave for life instead of brave death) and drive action (wear personal protective equipment when you go to work), received positive feedback and was shared amongst the construction workers in Hong Kong.
Objectif et finalité
Crave for life instead of brave death
Construction industry, as well as the general public in Hong Kong
Campagne
Prix gagnés
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Coordonnées de l'éditeur
Occupational Safety and Health Council
19/F, 28 Marble Road, North Point - Hong Kong , Hongkong-Nil Hong Kong SAR
85221165685 - 8529020023985227399779 akina@oshc.org.hk http://www.oshc.org.hk
Coordonnées de la société de production
Such Film
Room 307, 3/F, Westlands Centre 20, Westlands Road, hk-nil Hong Kong
852 25908813 info@suchfilms.com.hk